Q: How did the re-brand come about?
A: Attica was approached to give the brand a complete overhaul to reflect the card and gift shop's new direction. Based in the heart of a London village, next to two large duck ponds, we decided on the drawing of a duck and the sage green to naturally complement the pond theme. Paired with a stylish Copperplate font, the new brand has been warmly received by the local community.
Q: Are you involved with Calladoodles in any other way?
A: We were involved with the initial store design, helping with colour palettes, windows and shop hoardings. Attica designed the original website and is involved with all of the shops' POS, posters and promotions. All which carry on the theme of hand created artwork and classic typography.