Aftershock is a London based fashion retailer with shops across the world.
Q: How did your working relationship with Aftershock begin?
A: We met in the studios where an Aftershock fashion shoot was taking place and shortly after Attica was approached to redesign their e-newsletters and web graphics. Due to the success of these and their increase in hit rates Attica has worked on several print and web projects including their postal catalogue.
Q: What projects have you worked on for Aftershock?
A: We have designed/redesigned their web look and feel, web pages and banners, e-newsletters, gift card and catalogues.
Q: How did you approach the e-newsletters?
A: As Aftershock do not have an in house marketing team Attica were commissioned to write, compose and design the e-newlsetters which gave us the opportunity to be really creative, producing e-newlsetters that were both beautfiul to look at but exciting to read.
Q: What has been your favourite work for Aftershock?
A: Both the catalogue work and e-newsletter work has been the most enjoyable, due to the beautiful imagery and free-reign with typographic ideas and design.
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