Q: What was the brief for this launch?
A: Clive Christian introduced a new 30ml size perfume to their range. We were briefed to create a simple but dynamic design concept that could be usedacross invites, press releases, digital advertising for Harrods and print advertisments.
Q: How did the project take shape?
A: Firstly, we retouched and colour matched to the existitng 50ml and 100ml sizes. We then arranged the bottles into sets of singles, doubles, triples and group images.
Q: What artwork was required from Harrods?
A: Three sets of digital advertising screens were produced for Harrods.
Q: Were there any other department stores involved in this launch?
A: We also created all the advertsising and in store graohics for Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus in the USA.
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