Attica has been involved in the design of many seasonal look books for Mint Velvet.
Q: Tell us about your involvement with the look books
A: These mini catalogues are vital to company success because they are sent to press and PR companies at the start of the new fashion season. It is imperative ensure all text and images match up correctly in a clear and stylish way.
Q: How do you start the project?
We always research for inspiration, consider any new directions that the comany make wosh to persue before deciding on pagination and imagery. Once a flatplan is finalised we worked on the design. As with most brands, we work closely within the brand guidelines but then have freedom to make each look book unique.
A: Simple but interesting and engaging mini catalogues that engage with the all important journalists and PRs!
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