Attica were approached by Marks and Spencer to redesign their Style Guides.
Q: How did this project come about?
A: We were recommended to take over the art direction of the current set of Style Guides.
Q: What was the brief?
A: To create a stylish, modern and exciting guide, including the main campaign imagery alongside several key products linked to each theme. This guide was to be aimed at both womenswear and menswear. As long as we stayed within the guidleines and used Marks and Spencers house fonts we had total creative freedom.
Q: Did you take inspiration from any other sources?
A: As this guide highlights M+S most desirable pieces we looked to the super-glossy, high end fashion magazines such as L'Officiel, Numéro and Jalouse for inspiration - thin and bold keylines alongside a mix of large and small headings to highlight modern style.