Mint Velvet Lookbooks

PRINT CATALOGUES AND LOOKBOOKS

Attica has contributed design guidance across multiple campaign lookbooks for Mint Velvet. campaign lookbooks are distributed to the press to mark the beginning of each season. 

Q: Tell us about your involvement with the look books
A: Attica have been responisible for the entire creative process of these lookbooks - including the design, design, typography and some retouching. 

Q: How do you start the project?
We always research internally and externally, considering trend and company direction.. Once a flatplan is finalised we worked on the design. As with most brands, we work closely within the brand guidelines but then have freedom to make each look book unique.

Q: Result?
A: Simple but interesting and engaging mini catalogues that engage with the all important journalists and PRs!

 

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